Paolo Cesaretti
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Paolo Cesaretti – © Paolo Cesaretti
Brief description
Paolo Cesaretti (1963), architect
After a short period at the Amsterdam based UnStudio, in 1998 Paolo Cesaretti becomes co-partner of vc a (www.vc-a.it) in Milan, specialising in exhibit and experience design. Among their most recent achievements the studio has been selected for the ADI Design Index (2004 and 2008) and invited to take part in the seminal collective exhibition "VuotoXPieno / Temporary Architecture in Italy". Today vc a is designing the new retail identity for leading Italian hypermarkets brand Ipercoop. In 2009 establishes Architettura Attuale (www.architettura-attuale.com).
Regular lecturer at SPD and guest professor at Politecnico di Milano and Domus Academy, Paolo Cesaretti is currently working as a design consultant exploring the concept of designed space as a communication tool.
Principal
- Paolo Cesaretti
Key projects
- 2007-2009 – Creative direction for Ragno, Marazzi Group, Italy
- 2007 – MIIF event design for Fondazione Valore Italia, Italy
- 2006-2010 - New retail identity for Ipercoop, Italy (with vc a)
- 2003 – Concept of the DIY stores for United Colors of Benetton-Marazzi, Worldwide (with vc a)
- 2002-2005 – Exhibit Design stands and showroom for Marazzi Group, Italy
- 2002 – Concept of the new retail identity for Borbonese, Worldwide (with vc a)
- 2000 – Lite Box, Lighting elements for Gruppo Targetti, Italy (with vc a)
Industry affiliations
- Ordine Architetti Firenze
- Idea Associazione Italiana Exhibition Designers
