Maisontrois Exhibition Stand

At a glance

Project by: Nicolas Dorval-Bory Architect
Location: Paris, France

Preview image

Maisontrois Exhibition Stand (Nicolas Dorval-Bory Architect)

© Nicolas Dorval-Bory Architect

Project images

	Isometric view of the ribbon © Nicolas Dorval-Bory Architect View project image
	3D view of the exhibition set © Nicolas Dorval-Bory Architect View project image
	Front view © Nicolas Dorval-Bory Architect View project image
	Detail of the clothes © Nicolas Dorval-Bory Architect View project image
	Detail of the lower shelf © Nicolas Dorval-Bory Architect View project image
	Privacy space © Nicolas Dorval-Bory Architect View project image
	Main partition wall © Nicolas Dorval-Bory Architect View project image

Architect's statement

Men’s prêt-à-porter brand “maisontrois” asked us to create a very simple exhibition stand for hippest professional fashion show “Tranoï” in Paris. With almost no budget and a tiny surface which precise dimensions couldn’t be known until D-day, the brand wanted us to imagine a visually strong and nonetheless functional showcase for their clothes.

In this type of event, exhibition spaces are used by designers to draw professionals’ attention but also to more privately receive clients, requiring both a visually attractive design and an intimate space.

The idea came to create a very graphic, partially hidden stand, reflecting the confidential concept of the brand. We achieved this goal with a geometric black ribbon spreading from the top to the floor, allowing the exhibition of different sized clothes: starting by hanging with coats, trousers, then shirts, and using the ribbon as a shelve in the end to put smaller accessories.

The stand was 100% homemade (MDF and paint, pinewood for the floor) by the brand team and us, prefabricated in one week and built on place in about 3 hours.

Project: Maisontrois (An exhibition set scenography for a fashion brand)
Location: Paris, France
Team: Nicolas Dorval-Bory
Status of project: Built (July 2007)